Audi Exclusive, customization are we talking?

The search features in our vehicles has always been a priority when buying a car, at least for most motor racing fans. People generally want to have a powerful car (within their means, of course) but by no means had to be high-end versions can choose from general models cane.

Today, it seems that the trend in the preferences of users is changing slowly. More and more customers decide to opt for more frugal engines, good fuel consumption figures, and use that money saved to do to customize the car to your own taste.


The options when customizing your vehicle are many, starting with the body color or rims and following the various alternatives that are offered for the interior of your car, whether in the form of different fabrics, seams, coatings or materials. Perhaps one of the divisions of customization that offers more options is the brand with the four rings, Audi Exclusive. Let's see what it is.

In 2001, quattro GmbH, Audi subsidiary was responsible for sportier models in the range (R and RS), launched a customization program that allowed customers to create unique vehicles finest fully to the letter, within a wide range of colors, flavors and seasonings.

Since then, thousands of cars from Audi Exclusive custom have left the factory in Neckarsulm, a weekly rate of about two hundred days. Of 1,300,000 cars sold the German mark last year, 160,000 were personalized in this plant.


We have been able to see, touch and drive some of the most exclusive vehicles in the Audi range during the presentation of this program of personalization in Cascais, Portugal, all custom designed in any way, matching upholstery, leather steering wheel back , external packages, tires Exclusive ...


What does Audi Exclusive?
Before discussing the models we have tested and incorporated additional elements, let's start by making a small summary of what offers the Audi exclusive customization program for both the exterior and the interior of our vehicle.


For the outward appearance that we want, Audi offers a wide range of custom paints. Dealers have a huge catalog with color samples from the most classic and elegant to the most prominent and psychedelics. If, however, can not find the color you want, the brand can create the color you want.


On the other hand, we also offer packages for the body style as the black style package (part of the polished black grille and grille and license plate bracket in black matt) or off-road package (moldings that provide a more a camper or SUV models All Road). In addition, there is also a wide range of Audi Exclusive wheels across the range of the brand.


If we jump into the options are even greater. We can choose from materials (leather, alcantara, Fine Nappa) and colors of the upholstery seams in contrast to the different coatings (dashboard, door knob shifter, steering wheel ...) the color of the mats (the seams like) and insertions, which can be wood or carbon fiber, for example.


If you want a custom car but have no time or energy to think how we want every detail, this store has also closed a number of packages with different combinations of color, we can browse on catalog, called Audi Exclusive Lines.


Along with the customization program and sports models of the house, quattro GmbH is also responsible for the so-called Audi Collection, Audi's boutique featuring textile line, accessories and miniatures, and sells over 2.5 million items annually.


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